Hanoi born, Saigon based, 

I moved to HCMC in 2017 to join Buzzmetrics, a leading social listening agency. We advised social media strategy to top players in FMCG, ELHA, Banking, Hospitality, etc. My client portfolio covered key brands in FMCG (e.g. RB Enfa, Abbott, etc.) and prestigious agencies (e.g. Dentsu Aegis, Isobar, The Purpose Group, Mindshare, etc.)

I expanded my expertise to E-commerce in 2019 and onboarded Shopee, the leading regional platform. I led a team of 8 in Business Development, FMCG cluster. My portfolio included Mega campaigns, Regional initiatives, CSR program, and brand activations. 

I'm now at ByteDance - the social media sensation, in the newly launched E-com business TikTok Shop. Hunted as 1 of the first 20 Vietnamese team members, I am implementing to go-to market strategy via social commerce campaigns and user growth projects.

Outside of work, I'm a blogger at Am for A minor, sharing my "a-ha!" moments of self-awareness, life enjoyment, and love.