Buzzmetrics Market Benchmark Dashboard

Buzzmetrics is an innovative digital marketing agency with a stand-out competency in social listening. The client portfolio includes top players in several industries, e.g. FMCG, Banking, Electronics, Fashion, and Pharmaceutical. Two prestigious services of Buzzmetrics are Brand Health Tracking (which monitors BAU social media impact) and Campaign Tracking (which monitors campaign performance). 

By working with key clients in FMCG sectors, I saw a gap in the market need and the internal process.

• Clients found services of Buzzmetrics helpful but the report took quite a long time to deliver 

• Staff needed a long delivery time as they manually tailored every report

• Buzzmetrics hardly reused reports, although reports in the same industry usually had duplicated sections. 

SOLUTIONS

I proposed a new service named Market Benchmark Dashboard.

Market Benchmark Dashboard gathered syndicated industry information and utilized data in Buzzmetrics historical storage. The dashboard provided market intelligence of buzz volume, campaign performance, marketing tactics, etc. 

• For clients: It was a handy tool that allowed an instant grasp of market & category intelligence

• For Buzzmetrics: It was a new selling service that required no extra cost of manpower

• For staff: It was a workload optimization that eliminated repeatedly manual workload

End.