Instagram @camlynutri
3,000 to 23,000+
Instagram followers
Instagram followers
15,000+
followers converted from 1 reel
followers converted from 1 reel
730,000+
video view from 1 reel
video view from 1 reel
100+
affiliate product sold
affiliate product sold
Client brief
Ly (@camlynutri) is a Vietnamese nutrition coach based in Munich, Germany. Started in Nov 2023, her Instagram channel focused on delivering woman menstrual cycle knowledge, and targeted young women who are keen on wellness.
After 3 months of posting content, Ly had 3.6K+ followers.
She also made good progress with content creation (mostly reels), with 3 viral reels having 100K-300K views.
However, she faced some challenges:
Creating reels all by herself consumed most of her time. No time for building offer funnels and others.
Her profile can further optimize but she wasn't aware of
She was unexperienced with of automation tools, making proposal, working with brands, etc.
Client growth strategy
Successful tactics
From 3K to 28.5K followers
Relevant audience (Vietnamese female, aged 18-24 and 25-35)
Viral video brings 15K new followers
Winning tactic:
New content pillar (personal transformation)
Mood & tone: emotional, resonate
Unlock new audience (out of hardcore nutrition enthusiasts)
1.4K digital product downloads
Winning tactic:
Lead magnet ebook
Automatic solutions via ManyChat and Beacons
Brand deals, sold 100 items
Winning tactic:
Solid pitch deck & proposals
Exclusive price for followers
Sufficient teasing & review
Daily story & countdown
90% lead magnet conversion rate
Winning tactic:
Automation workflows
Relevant audience
Materials & screenshots
Media kit (pitch deck & proposal)
Camlynutri - Portfolio & Proposal.pdfLead magnet (free ebook)
CAMLYNUTRI - Huong dan theo doi chu ky.pdfInstagram Stories highlight
