Anh-Minh Tran (Minh)
8 years in Marketing & E-commerce
Manager @ TikTok & Shopee
About me
Expertise
E-commerce campaign, integrated marketing,
product marketing, go-to-market, marketing solutions
Stakeholder management
Manage teams of 10+ headcounts,
cross-function stakeholders, brand partnerships
Industry event
I deliver stage speech of social commerce solutions at event scale of 400+ guests.
Marketing portfolio
VN Shopee Mum's Club (2020-2022)
The pioneer membership program for nursery shopping. Partnered with 150+ trusted sellers. Recruited 4 million members regionally, with 2x spending power over non-members.
Brand Mega Offer (2021)
A strategic initiative to win in the 0-2H timeslot by with brand partners. GMV contribution uplift 170%, recruited 130++ brands. Chosen to scale up to Shopee Mall level.
Shopee Covid CSR Package (2021)
A CSR program in HCMC Covid lockdown. Raised $65k value of care packages for 10k+ people in need in 14+ districts. Went viral on TV, e-news and social media.