Marketing Portfolio

Brand Mega Offer (BMO) is a strategic initiative to win in the 0-2H timeslot (key performing hours) by promoting brands’ limited deals.

First launched on 4/4/2021 at FMCG cluster, BMO painted the town red at 170% higher in % GMV contribution, 450% higher in qty brand joins, and 200%+ traffic uplift. 

Shopee Mum’s Club is the first and pioneer membership program at Shopee across 6 SEA & Taiwan regions. 

VN Mum's Club maintains rank #2 regionally in Club size (after Indonesia - biggest market) with a member base growth of 1.6x YoY. Our partner portfolio expands to 50+ top brands & sellers in Toys Kids & Babies and Health & Beauty.

Shopee was the E-commerce trailblazer to raise a donation of 10.2K groceries packages (value of $65K) delivered to people in need in 14 HCMC districts within the first 30 days of lockdown.

In partnership with Tuoi Tre Online & Saigon Coop

Market Benchmark Dashboard is an intelligence tool for brands & digital agencies to instantly grasp social insights. The Dashboard leverages ad-hoc data work to initiate a new product line for Buzzmetrics.